Established in memory of Erin Appleby, who courageously battled breast cancer and passed away in 2006 at the young age of 30, this initiative supports the Erin Appleby Breast Health Fund. Donations provide meaningful support to local patients throughout their breast cancer treatment, helping them focus fully on their health and recovery.

While the annual snowmobile run is a highlight, the commitment to raising funds continues throughout the year. Thanks to the dedication of organizers Denise Miller and Helen Comeau, Braaaap for Boobs community hosts various events and fundraisers to keep the momentum going and ensure ongoing support for this vital cause.