get to know us, our culture
Our Culture
Empowering our people.
Living our purpose.
Empowering our people.
Living our purpose.
Empowering our people is at the heart of our purpose-driven culture. We celebrate our team of fundraisers and community leaders who show up for each other, our donors, healthcare workers and New Brunswickers, every day.


Our commitment to a purpose-driven culture
We are committed to creating a positive, inclusive team culture that empowers our people to achieve their potential and create meaningful impact. Through the “Empower our People” pillar of our Strategic Plan, we are determined to:
- Attract and retain top talent
- Invest in our people, growing our pool of internal leaders
- Ensure high levels of employee satisfaction and engagement
- Attract and engage diverse, highly aligned board members and utilize their talents
- Engage all board members in personal giving and fundraising activities

Our Culture Statement
"We are united by our shared vision of creating a culture that celebrates equity and positivity, and empowers us to thrive. We are committed to working together and bringing out the very best in one another by embracing workplace values that shape our work environment and guide our interactions with each other and our community."
Investing in an inclusive, people-first culture
Nurturing an exceptional workplace
We’re working together to nurture a positive, inclusive, and high-performing workplace where everyone shines—both individually and collectively. We made key investments in our culture, including:
- Partnering with Culture Check – an award-winning learning and development social enterprise that promotes racial equity in the workplace.
- Participating in an offsite workshop with ConsciousWorks, an organization that supports leaders, teams and organizations to be proactive about their mental health.
- Developing a team charter and culture agreement to define our team’s values, behaviours, and ways of working together.
- Appointing culture ambassadors to lead the implementation of our team charter and culture agreement and to help reinforce our values throughout the year, as catalysts for positive change
- Continuing to embrace a hybrid work model that maximizes work-life balance and team connection.

