Date: April 28, 2025
Location: Saint John Area
Smile Cookie is back!
From April 28th to May 4th, treat yourself to something sweet, and make a difference while you’re at it!
When you purchase a Smile Cookie ($2) or a Smile Cookie Plushie ($5) at participating Tim Hortons locations in Saint John, proceeds will support surgical excellence at the New Brunswick Heart Centre, through the Saint John Regional Hospital Foundation.
Every cookie. Every plushie. Every smile helps bring better care closer to home.
A look back at last year’s impact
In 2024, the Smile Cookie campaign raised an incredible $91,782.24 in support of local healthcare. This total was shared between the Saint John Regional Hospital Foundation and St. Joseph's Hospital Foundation, with $64,247.57 directed to the SJRHF to support patient care right here at home.
Thanks to your support, thousands of cookies—and smiles—turned into real impact for patients and healthcare teams in our community.

Get Involved
- Visit a participating Tim Hortons location in Saint John
- Grab a Smile Cookie or a Smile Cookie Plushie
- Know that your purchase is helping make surgical excellence possible, right here at home